Manuel
Pita Martínez

Marketing generalist with a strategic edge. I build brands, launch products and grow audiences in fast-moving, competitive environments where innovation shapes every decision.

Get in touch LinkedIn
6+
Years in tech
B2C · B2B
Experience
Brand · Product · Growth
Full-stack marketing
Who I am
About me

I'm a marketing generalist with 6+ years of experience working for startups and scaleups, mostly in proptech and Web3, where the brief is usually some version of: build the brand, launch the product, grow the user base. Often all at the same time.

I've led end-to-end strategies in both B2C and B2B environments, from branding and go-to-market to demand generation, conversion and retention — across the full marketing mix: content, paid, PR, CRM and more. Always working closely with product, sales and leadership teams.

What I actually enjoy is figuring out how to make a product click with the right audience, and then building the systems to scale it.

Based in Barcelona · Spanish & Galician native · English full professional

Beyond work ↓
🏀  Sports — former basketball player, big football fan, and currently all-in on gym and running
🎬  My favourite hobbies include cinema, literature and travel (with the first two in mind)
🌐  Closely following politics, current affairs, innovation and new technologies
Capabilities
Skills
Strategy & Marketing
Brand Positioning Go-to-Market Product Marketing Content Marketing PR & Communications Demand Generation Performance Marketing SEO/SEM Funnel Optimisation CRM & Automation Growth Hacking
Tools & Platforms
Google Analytics Tableau HubSpot Mailchimp Google Ads Figma Canva Miro Notion Jira Monday Framer Lovable Claude ChatGPT
Languages
Spanish
Native
Galician
Native
English
Professional
Career
Experience
Marketing Lead Current
Ratio
Proptech startup · Real estate development & investment
Dec 2024 — Present
Barcelona, Spain
Building the marketing function from scratch — brand positioning, GTM strategy and early growth model for a dual-sided platform serving real estate developers and retail investors.
Designed integrated channel strategy — content, private events and community as primary acquisition and retention levers for the investor audience.
End-to-end marketing operations: analytics, CRM, campaign tracking and reporting to founders.
+52% growth of investor community 37% conversion to registration 43% retention among active investors
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Marketing Manager, Spain
Casavo
European proptech scaleup · Home selling & buying marketplace
Apr 2023 — Jun 2024
Madrid, Spain
Led country-level B2C & B2B marketing strategy during a critical business model transition, repositioning Casavo from iBuyer to marketplace.
Owned GTM execution for three product launches in Spain: Casavo App, 'Instant Match' feature and Casavo Mortgages.
Optimised performance marketing across PPC, affiliates and referral programs to increase lead volume and quality while reducing costs.
Implemented CRM and marketing automation workflows to streamline the customer journey in collaboration with Product and Sales.
Built PR strategy through an external agency, ensuring recurring coverage in top-tier media and establishing Casavo as an industry leader.
3 product launches −25% CPL 70%+ mortgage leads via PR −18% avg. sales cycle
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Marketing Specialist, Spain
Casavo
European proptech scaleup · Home selling & buying marketplace
Oct 2021 — Mar 2023
Madrid, Spain
Designed and executed multi-channel editorial plan — social media, blog, email — and developed SEO tactics to drive organic traffic and brand awareness.
Built lead nurturing and re-engagement workflows in CRM to enhance full-funnel conversion.
Owned the local rollout of Casavo's rebranding across online and offline channels.
Organised B2B events and webinars to enhance acquisition and engagement of local real estate brokers.
Contributed to expanding Casavo's marketing operations into two new local markets: Málaga and Sevilla.
+30% organic traffic 2.5x follower growth +27% seller conversion 50+ new broker partners
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Marketing & Communications
Guesser (acq. Gemini)
Real-time prediction market · Web3
Jan 2020 — Aug 2021
Madrid, Spain
Built and executed the full marketing strategy at a pre-acquisition stage, owning brand, product marketing, growth and communications with no prior infrastructure.
Implemented social media, SEO and paid acquisition strategies, growing the user base consistently quarter-on-quarter.
Developed multi-channel communication plans for product releases, maintaining community engagement and reducing churn during rapid iteration cycles.
Managed external partners for PR and offline activities, expanding reach beyond the crypto audience into mainstream media.
10k+ MAUs 🏆 Acquired by Gemini · 2021
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Communications Intern
Guesser (acq. Gemini)
Real-time prediction market · Web3
Jul 2019 — Dec 2019
Madrid, Spain
Managed social media channels and community engagement, served as point of contact for users and partners across support channels.
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Academic background
Education
MSc. Digital Marketing & E-Commerce
EAE Business School · Madrid
2021 – 2022
BSc. Business Administration
Universidad de A Coruña · A Coruña
2014 – 2019
BSc. Business Administration — Exchange (Marketing)
Universidad Rey Juan Carlos · Madrid
2017 – 2018
Let's talk
Get in touch

Always happy to connect with interesting people and explore opportunities to work together — whether at innovative companies, ambitious teams or exciting new projects.

mpitamart@gmail.com LinkedIn +34 661 005 748